Like many other American success stories, Luminox came from a forward-thinking individual realizing a need in the market and meeting it. Barry Cohen, a watch industry veteran, came across a Swiss self-powered illumination system and knew that it would make watches more visible and easier to read in low or no light situations.
He partnered with a friend, Richard Timbo, and Luminox was born in 1989 (Lumi is Latin for light, Nox is Latin for night) driven by a commitment to offer cutting-edge luminescence and readability in its line of high-performance sports watches.
The Luminox Navy SEAL watch is the timepiece that made Luminox famous. In 1993, the Assistant RDT&E Officer for the Navy SEALs, Nick North, was asked to seek a more dependable watch for night missions and found the solution at a trade show where he discovered Luminox. He worked with Cohen to develop a watch specifically for them and a revolution was born.
20 years later the SEALs approached Luminox again, and again we were the only model to pass all their rigorous tests. The result was the A.N.U. (Authorized for Navy Use) model provided to new graduates of the BUD/S training.
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