Region’s Leading Luxury Jeweler Renames Sandcastle Stadium to Bernie Robbins Stadium

ATLANTIC CITY _ The Atlantic City Surf announced that the club has reached an agreement with Bernie Robbins Fine Jewelry to rename Sandcastle Stadium to Bernie Robbins Stadium. The arrangement was consummated by Surf president and CEO Mark Schuster and Bernie Robbins Owner and President Harvey Rovinsky. The agreement was cited by Schuster as a critical piece of the Surf’s economic future in Atlantic City and has been approved by the Casino Reinvestment Development Authority(CRDA).

“This is a great day for the Atlantic City Surf,’’ Schuster said. “We have found a first-class naming rights partner who has invested time and money in the Atlantic City and South Jersey communities.’’The Surf now join the Somerset Patriots, the Long Island Ducks, the Lancaster Barnstormers and the Camden Riversharks as Atlantic League teams who have naming rights deals with their respective stadiums. Bernie Robbins Fine Jewelry is the region’s leading luxury jeweler with over ten stores throughout Pennsylvania and New Jersey.

“We are very excited to partner our innovative marketing ideas with Atlantic City’s baseball team to increase the appeal of sports and entertainment to families in the area,’’ Rovinsky said. “I am thrilled to be involved with Mark Schuster who really has a grasp as to how to make baseball a success in South Jersey. I am proud and honored to be the only jewelry store in America to be affiliated with naming rights of a professional sports team.’’

Celebrating more than 40 years, Bernie Robbins Fine Jewelry is the region’s leading luxury jeweler. With locations in Pennsylvania and New Jersey(Radnor and Newtown in PA; Somers Point, Marlton, Short Hills and Atlantic City in NJ), Bernie Robbins Fine Jewelery has been voted “Best of the Shore’’; “Best of Philly’’; and “Best of the Main Line.’’ The flagship store in Somers Point, NJ, is going through a massive renovation to increase its size over 50 percent.

Harvey and Maddy Rovinsky travel around the world to discover and debut exclusive diamonds, jewelery and watches. Bernie Robbins Fine Jewelry attracts the world’s foremost designers to its stores for personal appearances, trunk shows, special co-hosted dinners and fashion shows. For more information call 800-BERNIER or visit:www.bernierobbins.com.

The Surf played the first game in Atlantic League history on May 20, 1998, at Sandcastle Stadium against the Somerset Patriots. The current stadium seats 5900 and has 20 SkyCastle suites. Schuster indicated that all of the Surf’s team advertising, correspondence and press releases would be changed with respect to the agreement. The arrangement also includes stadium signage. The sign located along Albany Avenue will be changed from the Sandcastle to Bernie Robbins Stadium The naming rights portion is part of an overall strategic campaign instituted by Schuster to transform the Atlantic City Surf from a minor league baseball product to a total entertainment company.
“We look forward for the opportunity to utilize the stadium for concerts, boxing, special events and other activities to bring even more excitement to Atlantic City,’’ Schuster said.

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